Archive for the ‘Semiotics’ Category

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Ad Bowl XLIII

posted: 2.13.09 by Jack Solomon

The fact that I am devoting this blog entry to a semiotic analysis of the advertising for Super Bowl XLIII is, itself, probably the most striking signifier of all to be found in such an analysis, signifying, as James Twitchell has put it, that we are indeed an “ad culture,” a society wherein advertising informs our common discourse and has become something of an art form. The fact that the Super Bowl’s ads now probably get more attention than the game, with viewers invited to vote on their favorites, and that even The New York Times includes in its pages a day-after Super Bowl ad review, provides more evidence of the hold that advertising has on our cultural consciousness. Finally, the fact I am assuming here that a good many of you will recognize the particular ads that I mean to analyze (my students did) is significant. [read more]

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Categories: Popular Culture, Semiotics
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Teaching Popular Cultural Semiotics

posted: 7.15.08 by Jack Solomon

The purpose of this blog is to provide tips and assistance to anyone who happens to be teaching popular culture. My approach will be that of semiotics—which can be a rather broadly defined term and one of my tasks will be to define it more precisely as this blog develops. But before I get to that, I’d like to set down just what I think we are doing when we are teaching popular culture in our classrooms.

To put it succinctly, we are teaching our students to understand the significance of everyday life. [read more]

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Categories: Popular Culture, Semiotics
Read All Jack Solomon