Posts Tagged ‘GoDaddy Super Bowl “puppy” ad; Budweiser Super Bowl “puppy” ad; the semiotics of advertising’

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What Were They Thinking?

posted: 2.19.15 by Jack Solomon

My candidate for the hands-down “what were they thinking?” award for Super Bowl XLIX is GoDaddy’s now-notorious “Puppy” ad, which was pulled from the broadcast schedule days before the game.

The ad, of course, was a parody of last year’s Budweiser puppy ad, highlighting something (oddly enough) that I pointed out in my Bits blog analysis of that ad—namely, that for all the heart warm, the Budweiser puppy was, in effect, a commodity for sale.  GoDaddy’s version made this its punch line, with the adorable Golden Retriever pup returning home only to be shipped out again by his breeder, who smugly observes that the sale was made possible by her GoDaddy sponsored web page. [read more]

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Categories: Jack Solomon, Popular Culture, Semiotics
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