Posts Tagged ‘Readers’

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3e Progress

posted: 1.28.15 by Barclay Barrios

I’m happy to say that we’re pretty much done with the bulk of the work on the readings and apparatus for the third edition of Emerging.  Whenever I go through a revision cycle I am reminded of just how much work it can be to put together a textbook.  Fortunately, I am also reminded of just how much fun it can be, too. [read more]

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Categories: Barclay Barrios, Emerging, Readers
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Getting Covered

posted: 1.22.15 by Jack Solomon

Perhaps someday books will no longer have covers, but until then the physical packaging by which a book is presented to the world remains an interesting, if rather specialized, topic for semiotic exploration.

Some book covers are famous—like the original artwork for The Great Gatsby, which actually influenced Fitzgerald’s composition of his novel.  Others are notorious, like those that adorn the covers of Harlequin Romances.  Sometimes covers are designed simply to let the reader know what to expect, but more often they are marketing devices intended to appeal to a reader’s interests, curiosity, aesthetic tastes, or desires. [read more]

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Categories: Jack Solomon, Popular Culture, Semiotics, Signs of Life in the U.S.A., Visual Rhetoric
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