Posts Tagged ‘the white-and-gold/blue-and-black dress’

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What Color is This Dress?

posted: 3.19.15 by Jack Solomon

A few weeks ago the Internet was lit up by one of the most earth shaking questions of our times:  Was a widely disseminated photograph of a woman’s dress an image of a blue- and-black or of a white-and-gold garment?  A lot of A-list celebrities weighed in on this weighty matter and the outcome was a lot of clicks on a lot of story links that certainly resulted in a lot of successful data mining.

But while a semiotic analysis of the power of celebrity Tweeters could ensue from this story, (you may find the beginning of such an analysis here) that’s not what I want to explore.  What I want to look at is a far, far deeper problem that this amusing little episode points to.  I will call this problem the question of “whatness.” [read more]

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